For my final project during my studies, I decided to create my own fictional brand coscisting of sustainable unisex contemporary streetwear where I focused a little extra on function of the garments. I wanted to show the creative design process during this project. I chose to call my brand Quietude, another word for calmness, which can be found in the assurance that the garments is fairly produced, and a wordplay of the word attitude which I think is a part of the style of this brand.